Post-Event Report Prepared For
Saucony

🏁 Post-Event Report · 2026

Saucony London 10K
Event Date12 July 2026
LocationCentral London
Title PartnerSaucony
Prepared ByMotiv UK
↓
Scroll to explore

🎬 Event highlights

2026 Highlights Reels

Highlights Reel
Finishers Reel
Route & Entertainment
Wrap Up Video
Event Overview
Registrations · Finishers · Finish Times

📊 Overview

Event Snapshot

19,248
Total Registrations
Athletes signed up for the 2026 race
Recorded Finishers13,95474.2%
First-Time 10K Runners3,70920.6%
Charity Entries1,87210.0%
Average Finish Time1:00:58

🏃 Who ran

Participant
Demographics

Gender Split

52.8%
Male
Male52.8%
Female46.6%
Non-binary / prefer not to say0.6%

Age Breakdown

Average age 37.8 (median 35) — the largest group is 30–34 (20.0%), followed closely by 25–29 (19.1%).

Ethnicity

White British
48.4%
White Other
16.9%
Asian / Asian British
14.0%
Prefer Not To Say
10.3%
Black / Black British
4.6%
Mixed / Multiple Groups
3.9%
Other Ethnic Group
1.9%

📍 Where they came from

Location

92.4%
of confirmed athletes travelled from within the United Kingdom, with the remaining 7.6% travelling internationally to take on London.

Top UK Counties (outside London)

01Kent4.4%
02Surrey4.3%
03Essex4.3%
04Hertfordshire2.8%
05Berkshire1.3%

Top 5 London Boroughs

01Wandsworth4.3%
02Southwark2.2%
03Tower Hamlets1.8%
04Lewisham1.7%
05Newham1.7%
Partner Data
Saucony Brand Survey Results

👟 Participant responses

Saucony Survey Results

63.1%
👟 of respondents said Saucony is the brand they'd consider buying as their next pair of running shoes — the highest consideration score of any brand named, by a wide margin.

Which brand of running shoes did you wear during this event?

ASICS
22.0%
Saucony
15.6%
Nike
14.8%
Adidas
14.1%
Brooks
8.3%
HOKA
7.0%
New Balance
6.9%
On
3.2%
Other
8.1%

Saucony was the second most-worn shoe brand on race day, behind ASICS.

Which brand would you consider buying as your next running shoe?

Saucony
63.1%
ASICS
34.6%
Adidas
23.3%
HOKA
21.6%
Nike
21.5%
New Balance
17.4%
Brooks
16.2%
I don't know
7.9%

Respondents could select multiple brands. Saucony led every other brand by at least 28 points.

What type of running shoe did you wear during the event?

Neutral
33.2%
Max cushioning
27.4%
Speed
26.5%
None / not sure
12.9%

Had you heard of Saucony prior to this event?

Yes
84.2%
No
15.8%

15.8% of respondents — around 1 in 6 — were introduced to Saucony for the first time through this event.

Digital Stats
Event App · Email Database

📱 In-race technology

Event-Day App

11,906
Active App Users
121,173
Total App Opens
672,863
Screenviews
1,692,871
Total App Activities
9,621
Total Downloads
iOS: 7,766 · Android: 1,855
2,075
Connected Startnumbers
57% / 43%
App Users — Male / Female
25–34
Largest App User Age Group

🔥 Most Used App Features

Find Participants19,675 views
Live Tracking12,231 views
Live Rankings10,140 views

📧 Our audience

Email Database & Engagement

Coverage
Coverage · Content Performance

PR & Social Performance

PR Coverage Report
68
Pieces of Coverage
49.7m
Total Audience Reached
Online44 pieces · 47.8m reach
Social22 pieces · 1.3m reach
Broadcast1 piece · 548k reach
Offline / Print1 piece · 688 reach
💬 1k comments ❤️ 5k reactions 👍 4k likes 🔁 23k shares
Social Performance Report
20,814
Instagram Followers
1.9m
Views · 90 Days
New Followers2,173 (+11%)
Avg. Reach Per Post6,617
Avg. Engagement3.4%
Avg. Likes / Comments263 / 9
📅 @thelondon10k · 7 May–5 Aug 2026